Marketing, Sales and Customer Service
Sales - Effective Sales Negotiation
At the end of the workshop, learners will be able to:
1) Apply a systematic approach to having a negotiation
2) Achieve 'win-win' outcomes by collaborating with your negotiating partners
3) Feel more confident when negotiating
Marketing - Building Your Brand in A Connected Market
At the end of the workshop, learners will be able to:
1) Determine how to leverage on website and mobile data to build a stronger web and mobile presence
2) Pick up skills to develop compelling website, social media and mobile content
3) Learn how to harness social media influencers and user-generated content for transmedia storytelling
Customer Service - Developing Excellent Customer Experience
At the end of the workshop, learners will be able to:
1) Uncover the gap between the needs and wants of customers and what they actually experience
2) Create meaningful connections between customers and brands through innovative brand experiences
3) Align the organisation, products and services to the patterns of the customers and employees to deliver customer experience transformation
Sales - Consultative Selling Skills: Sell Without Selling
At the end of the workshop, learners will be able to:
1) Be aware of the difference between consultative selling and other common sales approaches
2) Demonstrate techniques on bringing value to customers and prospects using consultative tactics and strategies
3) Utilize the right sales strategy and tools to provide solutions for different customers and situations
Marketing - Digital Marketing Basics
At the end of the workshop, learners will be able to:
1) Digital Marketing Fundamentals
2) Basic Email Marketing
3) Essential of Content Marketing
eCommerce - Build An eCommerce Business
At the end of the workshop, learners will be able to:
1) How to start an online store from scratch (Step-by-step)
2) How to create individual product pages, product category listings, and other essential pages of an eCommerce store
3) Learn about the typical online shopping behaviour and how to optimise your store to increase online orders
Sales - Story-Selling
At the end of the workshop, learners will be able to:
1) Develop the storyteller’s mindset, skillset and toolset
2) Structure sales presentations with jaw-dropping introductions, demonstrations and closings
3) Sell and tell your story with confidence, passion using your authentic voice
Customer Service - Handle & Manage Difficult Customers
At the end of the workshop, learners will be able to:
1) Examine what causes customers to be difficult
2) Apply empathetic listening and questioning to resolve issues
3) Structure your responses effectively